Josh started where a lot of Australians do — standing in the backyard staring at dry, struggling plants, wondering why fixing it always seemed to involve expensive chemicals, new pots and hours spent bent over carefully repotting. He wasn’t chasing a jungle. He just wanted healthy plants without turning garden care into a second job.

Working out of his garage, Josh began researching soil health, mineral balance, and the microscopic world beneath the surface. What started as a simple plant problem quickly turned into an obsession with how minerals, microbial life, and natural structures interact to create living soil.

Through studying mineral deficiencies and the unique porous structure of diatomaceous earth, Josh discovered a way to improve water retention, aeration, and nutrient availability naturally — without relying on harsh chemical treatments. Instead of forcing growth from the top down, he focused on rebuilding the soil from the ground up.

That research became Soil Soup: a mineral-rich, biology-focused approach designed to help potted plants and gardens thrive naturally. What began as experiments in a garage evolved into a product built around one core idea — healthy soil grows healthy plants.